GD Foundry started because we kept losing the argument. After twenty years of building brand identities around typography, we saw the typeface get cut from the budget time and again. We knew how much brand equity it carried, so we decided to make the typefaces ourselves, and make the case for their value too.
Every typeface we release has one foot in history, a lineage and a form shaped by time, so there is always something concrete to point to when the conversation turns to legacy.
And because we are designers, we fixed licensing. One license covers app, web, and desktop. Pricing follows company size, measured in employees. Small companies pay less, large companies pay more. Simple, fair, human.
Foundry Offer
01. Bespoke Typeface
We create bespoke fonts tailored to your brand, giving your visual identity a unique voice and making every touchpoint unmistakably yours.
02. Retail Typefaces
We believe in truly well-crafted typefaces that carry cultural weight, shape emotion, and give an identity its own distinct voice and authority, often with one foot firmly rooted in history.
Simple licensing – One licence to rule the all
And because we’re designers, we’ve fixed the thing designers hate most: licensing hell. No more counting website visitors. No more worrying if the logo needs a separate license. No more “do we need a web, desktop, or app license, or all three?” We removed that entire mental load.
Our new license covers App, Web, and Desktop — all in one. And pricing is based only on company size, measured in number of employees. Not users. Not downloads. Just size. Small companies pay less. Large companies pay more, because they can. Simple. Fair. Human.
