Design, for us, is not just about how things look — it’s about how they think, speak, and move through the world. This space is where we reflect on the ideas behind the work: the concepts, references, and questions that shape our practice. Here, we explore themes like identity, typography, systems, and meaning — but also broader thoughts on culture, technology, and the role of design in times of change. Some essays are sharp and structured. Others are slower, more observational. All are written from the perspective of a studio that believes design begins with intention. This is a space for dialogue, curiosity, and the thinking that happens between the projects.