GD Studio Showreel 2026
Built to last, not to launch. We started Gärde Design because too many brands are made to be replaced. We believe design is a service, not decoration, and that a brand meant to live for decades has to be built with quality in every part, from the narrative to the last letterform. Mass production is cheap on the day. Craft pays for itself over time.
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Craft, at speed. We work the way a tailor works: everything cut for the body it is meant for. Strategy, typography, digital design and data are practiced with equal rigor and fused into one narrative rather than handled as separate disciplines. We pair that craft with clarity, predictable outcomes and advanced AI workflows, always in the hands of designers operating at the highest level.
Approach
For founder-led companies
We partner directly with founders and decision-makers, where direction is set and momentum matters. This allows us to move fast, stay aligned, and build brands that reflect the ambition behind the company.
Senior-led teams
Every project is handled by experienced designers. No handovers, no unnecessary layers — just a focused team working closely with you from start to finish.
Commitment to craft
Our work is rooted in typography through GD Foundry, shaping a level of precision and consistency across everything we do. We believe strong brands are built through careful decisions, not decoration.
Technology as a tool
We integrate new tools and workflows where they add clarity, speed, or advantage. From advanced production methods to AI-supported processes, always in service of the work.


Brands with a spine. Brand identity, digital products and bespoke typefaces, shaped into systems that are as usable as they are felt. Made by a small Stockholm studio that carries the work from first sketch to final pixel, for companies that want a brand their people are proud to stand behind.

Marcus Gärde is a designer, author, and creative director with more than two decades of experience in typography-led brand systems, including leading the rebrands of Scandinavian Airlines (2014 to 2016) and Nordea (2015 to 2017) as Creative Director at Bold Scandinavia.
He also served as Associate Professor in Typography at Beckmans School of Design before co-founding Gärde Design in 2021, built on the conviction that craft and strategic thinking are inseparable from digital implementation.
His work, recognised by Guldägget, the European Design Awards, and Utvald Svensk Bokkonst, continues to shape how ambitious companies communicate, grow, and compete.

Oliver Hildebrandt
Co-Founder and Chairman of the Board

Christoffer Granström
Design Director

Jonas Holm
Senior Digital & Brand Designer

Anette Hildebrandt
COO & Account Director

Paola Alonso Chapel
Senior Product Designer (UX/UI)

Lova Duvnäs
Digital Designer & Prompt Engineer

Anders Wikström
Senior Type Designer

Lina Kaltenberg
Type Designer

Andreas Ullenius
Brand Strategist
Management
Marcus Gärde
Founder & Creative Director
Oliver Hildebrandt
Co-Founder / Head of Board
Erik Thulin
Co-Founder / Board Member
Niklas Nyström
Head of Investments

























