Gärde Design is a Stockholm-based boutique design studio working at the intersection of brand, typography, and digital products. We help ambitious companies articulate who they are and improve how their brand performs in the real world.
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Our Approach combines high-level craft with speed, clarity, and predictable outcomes. Spanning from traditional design craft to advanced AI workflows, handled by designers operating at the highest level.
Approach
For founder-led companies
We partner directly with founders and decision-makers, where direction is set and momentum matters. This allows us to move fast, stay aligned, and build brands that reflect the ambition behind the company.
Senior-led teams
Every project is handled by experienced designers. No handovers, no unnecessary layers — just a focused team working closely with you from start to finish.
Commitment to craft
Our work is rooted in typography through GD Foundry, shaping a level of precision and consistency across everything we do. We believe strong brands are built through careful decisions, not decoration.
Technology as a tool
We integrate new tools and workflows where they add clarity, speed, or advantage. From advanced production methods to AI-supported processes, always in service of the work.
Our Team is small and senior-led, working closely with founders and leadership teams. Each project is handled by experienced designers, combining strategic thinking with high-level craft.
Marcus Gärde is a graphic designer, author, and creative director with more than two decades of experience building typography-led brand systems for ambitious companies across the Nordics. His work sits at the intersection of craft, creativity, and strategic branding — where design becomes a structural force in how organizations communicate, grow, and compete.
After serving as Creative Director at Bold Scandinavia, Marcus co-founded Gärde Design in 2021 together with serial entrepreneur Oliver Hildebrandt (0TO9, Gilion). The studio works closely with founder-led companies to create scalable brand systems that perform seamlessly across digital and physical environments.
Typography remains central to this philosophy. Through GD Foundry, the studio’s independent type foundry, Marcus continues to explore how type design can function as a strategic asset and a key element of brand differentiation.
Marcus is the author of two books on typography and previously served as Associate Professor in Typography at Beckmans School of Design. He has taught at leading Swedish design institutions and received international recognition including Guldägget, the European Design Awards, and Utvald Svensk Bokkonst.
Oliver Hildebrandt
Co-Founder and Chairman of the Board
Christoffer Granström
Design Director
Jonas Holm
Senior Designer
Anette Hildebrandt
COO & Account Director
Paola Alonso Chapel
Senior Designer
Lova Duvnäs
Junior Designer
Anders Wikström
Type Designer
Andreas Ullenius
Brand Strategist
Management
Marcus Gärde
Founder & Creative Director
Oliver Hildebrandt
Co-Founder / Head of Board
Erik Thulin
Co-Founder / Board Member
Niklas Nyström
Head of Investments
