GD Studio Showreel 2026

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Built to last, not to launch. We started Gärde Design because too many brands are made to be replaced. We believe design is a service, not decoration, and that a brand meant to live for decades has to be built with quality in every part, from the narrative to the last letterform. Mass production is cheap on the day. Craft pays for itself over time.

Top Ranked Design Agency

Resumé, 2025

2026

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First Prize – Resumé Design of the Month

Resumé, Septemper 2025

2026

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Second Prize – Resumé Design of the Month

Resumé, December 2025

2026

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Designed for Performance

Maurten Fuel Planner case featured on The Database™.

Designed for Performance

Feature

Apr 2026

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When a Mark Becomes Inevitable

What separates a constructed logo from one that feels inevitable?

When a Mark Becomes Inevitable

Newsletter

Apr 2026

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Why We Chose to Build an In-House Design Team – Not a Freelance Network

A reflection on two decades of collaboration, and why we chose to build differently.

Why We Chose to Build an In-House Design Team – Not a Freelance Network

Newsletter

Mar 2026

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Down to Earth – In Search of Symmetria in the Modern World

How classical ideas of proportion can inform design in a time defined by speed and complexity.

Down to Earth – In Search of Symmetria in the Modern World

Newsletter

Feb 2026

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Craft, at speed. We work the way a tailor works: everything cut for the body it is meant for. Strategy, typography, digital design and data are practiced with equal rigor and fused into one narrative rather than handled as separate disciplines. We pair that craft with clarity, predictable outcomes and advanced AI workflows, always in the hands of designers operating at the highest level.

Approach

For founder-led companies

We partner directly with founders and decision-makers, where direction is set and momentum matters. This allows us to move fast, stay aligned, and build brands that reflect the ambition behind the company.

Senior-led teams

Every project is handled by experienced designers. No handovers, no unnecessary layers — just a focused team working closely with you from start to finish.

Commitment to craft

Our work is rooted in typography through GD Foundry, shaping a level of precision and consistency across everything we do. We believe strong brands are built through careful decisions, not decoration.

Technology as a tool

We integrate new tools and workflows where they add clarity, speed, or advantage. From advanced production methods to AI-supported processes, always in service of the work.

Brands with a spine. Brand identity, digital products and bespoke typefaces, shaped into systems that are as usable as they are felt. Made by a small Stockholm studio that carries the work from first sketch to final pixel, for companies that want a brand their people are proud to stand behind.

Team

Marcus Gärde is a designer, author, and creative director with more than two decades of experience in typography-led brand systems, including leading the rebrands of Scandinavian Airlines (2014 to 2016) and Nordea (2015 to 2017) as Creative Director at Bold Scandinavia.

He also served as Associate Professor in Typography at Beckmans School of Design before co-founding Gärde Design in 2021, built on the conviction that craft and strategic thinking are inseparable from digital implementation.

His work, recognised by Guldägget, the European Design Awards, and Utvald Svensk Bokkonst, continues to shape how ambitious companies communicate, grow, and compete.

Bio

With a career that began as a professional athlete before pivoting into entrepreneurship, Oliver Hildebrandt has established himself as one of Sweden's most recognised company builders within tech and finance. Through a series of successful ventures spanning fintech, data-driven lending and growth capital, he has built a reputation for turning ambitious ideas into scalable businesses. Oliver co-founded Gärde Design in 2021, bringing that same entrepreneurial rigour and long-term thinking to building brands that last.

Focus

Business strategy

Oliver Hildebrandt

Co-Founder and Chairman of the Board

Bio

With 14+ years of experience, Christoffer brings deep typographic knowledge and excellence across branding, digital design, logotype design, and systems thinking, the core competencies behind the quality and authority of our identities. His seniority and passion for craft, paired with digital design and interaction, make him the natural design director to lead the agency's deliveries in Marcus's absence.

Focus

Identity Design, Digital Design & day-to-day lead

Christoffer Granström

Design Director

Bio

Jonas brings a rare combination of development and design expertise, backed by 12+ years of experience as both a backend and frontend developer. In 2015, he worked alongside Marcus Gärde on Nordea's visual identity and digital design system. His technical curiosity and ability to bridge design with emerging technology keep pushing our work forward.

Focus

Digital Design, Motion & Creative Coding

Jonas Holm

Senior Digital & Brand Designer

Bio

Anette oversees structure, coordination, and quality across our deliveries, and supports new business initiatives and financial planning. She built her track record as a successful project leader on large visual identity rebrands such as Nordea and SAS, working alongside Marcus and Jonas at Bold Scandinavia. At our studio, she makes sure every delivery stays on schedule and true to brief and client expectations.

Focus

Project Management & Your Contact

Anette Hildebrandt

COO & Account Director

Bio

Paola brings strong academic grounding in UI/UX alongside proven creative excellence, recognized with awards already during her studies. Designing and building complex component libraries in Figma, and crafting user-friendly interfaces, is her passion. At Gärde Design, she was lead designer for the implementation of Maurten's digital products. Her loyalty, resilience, and commitment to solving complex challenges, regardless of time constraints, are critical to delivery and quality.

Focus

Brand Driven Products. Animation & UX/UI

Paola Alonso Chapel

Senior Product Designer (UX/UI)

Bio

Lova combines a background in frontend development with design and prompt engineering, helping the studio stay aligned with rapidly emerging prompt-driven and AI-influenced design environments. As the digital designer supporting Paola and Jonas, she helps build extensive component libraries and genuinely user-friendly experiences, and is equally skilled in branding and digital design.

Focus

Digital Desing, UX/UI & AI-tools

Lova Duvnäs

Digital Designer & Prompt Engineer

Bio

Anders is our senior type designer. He spent several years at Familjen Pangea, later Kid Collective, drawing typefaces for brands as different as Vattenfall and AIK, work that taught him to move quickly between distinct aesthetics while meeting each brand's technical and functional demands. At Gärde Design he carries the type work from first sketch to finished family, which lets the rest of the studio stay on brand and strategy and lets us deliver bespoke type at a level and pace few studios our size can.

Focus

Type Design

Anders Wikström

Senior Type Designer

Bio

Lina joins Gärde Design straight from the Master Type Design programme at ECAL in Lausanne, where her thesis on italics stood out for its craft, precision and the curiosity behind it. Specialised in font production, systemisation and conceptual approaches to typography, she works across both the studio and Gärde Design Foundry, helping us push the quality and ambition of our typefaces while strengthening the craftsmanship and experimentation at the heart of everything we do.

Focus

Type Design

Lina Kaltenberg

Type Designer

Bio

With 25+ years of experience, Andreas brings deep expertise in brand platforms, creative concepts and communication strategy, built through two decades working with brands like Ikea, Audi and Fjällräven. His seniority and strategic clarity, paired with a strong creative instinct, make him the natural brand strategist to lay the foundation for the studio's identities, ensuring every design starts from a clear idea of what the brand stands for.

Focus

Brand strategy and positioning

Andreas Ullenius

Brand Strategist

Management

Marcus Gärde

Founder & Creative Director

Oliver Hildebrandt

Co-Founder / Head of Board

Erik Thulin

Co-Founder / Board Member

Niklas Nyström

Head of Investments

We take on a limited number of collaborations each year, working closely with a small number of clients at a time. For more info, see our Offerings.