Sweden
Post adress
Gärde Design
Eriksbergsgatan 31
Stockholm, Sweden
Gärde Design is a Stockholm-based design studio partnering with founders who move fast and think long-term. We operate with a singular ambition: to become one of the world’s leading design agencies, elevating the role of design as a decisive force in business, culture, and society. We create clear, grounded identities built for real-world use, where speed, simplicity, and precision matter. Through typography, branding, and digital design, we turn complex ambitions into focused, scalable systems that are easy to understand, easy to trust, and built to last.
Our work is rooted in craft, driven by concept, and defined by execution. We strip away friction, avoid unnecessary aesthetics, and design with clarity at the core – so brands can operate confidently across every touchpoint. Inspired as much by industry and culture as by design itself, we believe the strongest identities feel intuitive, human, and unmistakably relevant.
With the expansion of GD Foundry, our independent type foundry, we continue to push design forward – letter by letter, brand by brand. For project inquiries: hello@gardedesign.se
Keynote Speaker (Gärde)
Svensk Form Conference (2024)
Cap & Design Live (2023)
CXI Conference Germany (2017)
Pure North Kiel (2016)
Previous Assignments
Re-branding and of Scandinavian Airlines (Bold, 2014-2017)
Re-branding of Europe´s third largest bank Nordea (Bold, 2015–2017)
Re-branding of Sandvik Processing System to IPCO (Bold, 2017)
Awards & Recognition
We’ve been honored over the years for work that bridges precision and expression.
2025
Brand New (Yllw)
Brand New (Uniplay)
Resumé, Winner Design of the Month (Yllw)
2018
Cresta Awards Finalist (Nordea)
2017
DAM Architectural Book Award
Utvald Svensk Bokkonst (Swedish Book Awards)
2016
100-Watt Gold (Scandinavian Airlines)
2015
Guldägget, Bronze.
2013
Marcus Gärde recognized as one of the 100 Best Contemporary Graphic Designers in the World (Selected by Goodman Fiell)
2011
Utvald Svensk Bokkonst (Swedish Book Awards)
Kolla! 2 Gold Awards & 2 Nominations.
Guldägget, Bronze.
2008
Kolla! Gold Award.
Guldägget, Bronze.
European Design Awards
Publications
Megalithic Temples of Malta (2013)
Typografins väg (the way of typography) Vol. 1 & 2 (2007, 2010)
Typografins väg Special Edition (2010)
Team
Marcus Gärde
Founder & Creative Director
Marcus Gärde is a graphic designer, author, and creative director with over 20 years of experience building typography-led brand systems at the intersection of culture and commerce. Rooted in analogue design and print culture, his work treats design not as surface, but as structure, clarity, and value creation.
After serving as Creative Director at Bold Scandinavia, Marcus founded Gärde Design in 2021 with a clear ambition: to reposition design as a business driver rather than a cost. The studio partners with ambitious organizations to create scalable, high-performance identity systems across digital and physical environments.
Typography is central to this philosophy. Through GD Foundry, the studio’s independent type foundry, Marcus works to ensure that custom type remains a strategic asset in an age of automation.
Marcus is the author of two books on typography, has taught at leading design institutions in Sweden, and has received international recognition including Guldägget, European Design Awards, and Utvald Svensk Bokkonst.
Anette Hildebrandt
COO & Account Director
Christoffer Granström
Design Director
Paola Alonso Chapel
Senior Designer
Jonas Holm
Senior Designer
Lova Duvnäs
Junior Designer
Andreas Ullenius
Brand Strategist
Anders Wikström
Type Designer
Management
Marcus Gärde
Founder & Creative Director
Oliver Hildebrandt
Co-Founder / Head of Board
Erik Thulin
Co-Founder / Board Member
Niklas Nyström
Head of Investments
Capabilities
Art Direction & Photography
Brand Activation
Brand Design
Brand Strategy
Data Experience
Digital Experience
Motion Identity
Product Development
Typeface Development
UI/UX
Website Development
Solutions
Gärde Design helps ambitious companies define their brand, communicate clearly, and scale with consistency. Working at the intersection of brand, typography, and digital products, we design identity systems that are strategic, functional, and built to perform across platforms from day one. Our work typically starts with strategy and visual identity and extends into implementation and long-term brand stewardship – ensuring clarity, durability, and real-world usability as companies grow.
Visual Identity & Brand Strategy
Our visual identity work typically includes:
– Brand idea and conceptual framework
– Logotype and symbol design
– Colour System (WCAG-aligned)
– Typography systems (Including licensed typefaces from GD Foundry where relevant)
– Iconography and core graphic elements
– Image direction and visual tonality
– Application sketches and key use-case demonstrations
– Finalisation of core brand assets and documentation
Applications & Implementation
We design and implement brands where they matter most – ensuring consistency, accessibility, and clarity across all touchpoints.
Web & Digital
– Website design and development
– Design systems for web and product environments
– Accessibility-compliant interfaces (WCAG-aligned)
Presentations & Sales
– Presentation templates (PowerPoint, Keynote, Google Slides)
– Investor and pitch decks, strategic, narrative-driven, and animated where relevant
– Sales and internal communication materials
Product & Platform
– Product design (UX/UI)
– Digital product interfaces and dashboards
– Design support for SaaS and platform-based products
Brand in Use
– Social media templates and launch kits
– Campaign assets for initial and ongoing communication
– Employer branding and recruitment materials
Typography & Brand Infrastructure
Typography is a core part of our practice. Through GD Foundry, we design, license, and implement type systems that strengthen brand identity and improve real-world usability.
This includes:
– Custom or modified typefaces (where applicable)
– Typographic systems and usage guidelines
– Asset libraries and structured handovers for long-term use
Industries
Architecture
Art & Culture
Consulting
Design-Driven Brands
Entrepreneurs & Startups
FashionFinance
Sports & Lifestyle
Sustainability
Technology & Innovation
Clients
0TO9
Ascaro
Billo
Flow & Partners
Fuels
Gilion
Jay Solutions
Katalysen
Lyko
Maurten
Nicoya
NordKronan
Novum
Onefin
Plus 1
Sequence Ventures
Uniplay
WeSport
Yllw
Zeal