From strategy to motion, we cover the full range of what a brand needs to show up clearly and perform. Delivered by a small senior-led team that sees the whole picture.
Offerings
Strategy
We define one clear direction fast, aligned across brand, product, and business. A foundation you can act on immediately.
Services
Brand Positioning (Visual Audit)
Narrative Foundation
Design Concept
Visual Identity
We build identities from the wordmark out, with typography at the core. Structure and craft form the foundation, everything else follows. The result is something distinct, ownable, and built to hold across every application.
Services
Logotype & Symbol
Typographhy
Photography
Illustration
Iconography
Guidelines
Design Systems
Digital
We design for real use. Websites and products where structure, hierarchy, and typography drive the experience, built to move quickly from design to implementation.
Services
Web Design
Product Design
UX/UI
Information Architecture
Design Systems
Development & Implementation
Motion
We define how the system moves. Principles and animation that give the brand consistency and life across every touchpoint.
Services
Motion Principles
Animated Templates
Guidelines
Programs
For founder-led companies
Over time, we have developed a set of programs specifically for founder-led companies — combining high-level craft with speed, clarity, and predictable outcomes.
Approach
Our approach spans from traditional design craft to advanced AI workflows, handled by designers operating at the highest level. No endless discovery phases or open-ended retainers.
Visual Identity Foundation
Visual Identity Launchpad
Visual Identity Refinement
Service Launch – MVP
Visual Identity
Foundation
Time
5-6 weeks
Details
A visual identity is not decoration. It is the structure through which a company becomes visible, understood and remembered. Our Foundation program establishes the strategic and visual ground on which your brand is built. It is designed for companies at an early stage, or for those ready to replace an initial identity with something more precise, scalable and enduring. The process moves from narrative to form—defining the idea before shaping its expression. What emerges is not a collection of assets, but a coherent system: reduced, intentional and built to last.
What you get
A clear visual identity foundation defining the concept, core assets and guiding principles that shape how the brand is expressed across touchpoints.
The Foundation defines the system. Add-ons activate it.
Scope
Strategy
- Brand Positioning (visual audit)
- Narrative Foundation
- Design Concept
Visual Identity
- Logotype
- Colour System
- Typography
- Type Design (GD Foundry license included)
Add-Ons
- Website (design + dev-ready)
- SoMe Templates
- Presentations (PPT, IM)
- Product Design
- Generated Imagery
- Bespoke Typeface
- Complete Design Manual
- Tone of Voice
More add-ons available on request
Process
Strong outcomes require alignment. We work as one team, built on trust, shared ambition, and open dialogue.
Each phase builds on the last, aligning decisions and shaping a coherent direction. To support a smooth and effective process, it is essential that your team remains aligned throughout.
Rather than exploring multiple directions, we develop one strong concept – carefully crafted to align with your brand, positioning, and ambition.
Visual Identity Launchpad
Foundation + Activation
Time
11-12 weeks
Details
For companies ready to move beyond identity and into real-world expression. A visual identity only becomes meaningful when it is tested in context. LaunchPad extends the Foundation into its first applied reality—where strategy, design and content converge into a coherent system built to perform. We define the identity, then activate it across core touchpoints. The result is not a set of deliverables, but a functioning brand—ready to launch, communicate and scale.
What you get
A complete visual identity system, extended into essential brand applications.
The Foundation defines the system. LaunchPad brings it into the world.
Scope
Strategy
- Brand Positioning (visual audit)
- Narrative Foundation
- Design Concept
Visual Identity
- Logotype
- Colour System
- Typography
- Type Design (GD Foundry licence included)
- Image Direction
- Key Element
- Functional Icon System
- Layout System
- Guiding Principles (20–23 pages)
- Presentation Template (15–20 slide layouts)
- Social Media Templates (5–6 formats, key visual direction)
Digital
- Website (3–5 pages, design + dev-ready)
Motion
- Motion Principles (light)
The identity is developed into functional brand assets designed for immediate use.
Add-Ons
- Information Memorandum (IM)
- Product Design
- Generated Imagery
- Bespoke Typeface
- Complete Design Manual
- Tone of Voice
More add-ons available on request
Process
Strong outcomes require alignment. We work as one team, built on trust, shared ambition, and open dialogue.
Each phase builds on the last, aligning decisions and shaping a coherent direction. To support a smooth and effective process, it is essential that your team remains aligned throughout.
Rather than exploring multiple directions, we develop one strong concept – carefully crafted to align with your brand, positioning, and ambition.
Content
All content (text and imagery) is provided by the client. Where needed, we can support with copywriting, content structure, SEO adaptation, image sourcing, licensing, or AI-generated imagery. These are scoped separately based on requirements.
Visual Identity
Refinement
Time
4–5 weeks
Details
For companies with an existing identity that needs to be sharpened, aligned and brought to a higher level of precision.
As a company evolves, its identity must remain coherent. Refinement strengthens what already exists—clarifying inconsistencies, adjusting key elements and completing the system where needed.
We do not start over. We work within the existing structure, refining it until it holds together with clarity and intent.
What you get
A refined visual identity, more polished and consistent, with improved core assets and clear guiding principles, ready for growth.
The Foundation defines the system. Add-ons activate it.
Scope
Strategy
- Visual Audit
- Refinement Strategy
- Design Direction
Visual Identity
- Refined Logotype
- Refined Colour System
- Refined Typography
- Type Design
- Refined Image Direction
- Refined Image Direction
- Additional Design Elements
- Layout System
- Applications (4–6 key expressions)
- Guiding Principles (20–23 pages)
Motion
- Motion Principles
Add-Ons
- Website (design + dev-ready)
- SoMe Templates
- Presentations (PPT, IM)
- Product Design
- Generated Imagery
- Bespoke Typeface
- Complete Design Manual
- Tone of Voice
More add-ons available on request
Process
Strong outcomes require alignment. We work as one team, built on trust, shared ambition, and open dialogue.
Rather than exploring multiple directions, we develop one strong concept – carefully crafted to align with your brand, positioning, and ambition.
Each phase builds on the last, aligning decisions and shaping a coherent direction. To support a smooth and effective process, it is essential that your team remains aligned throughout.
Service Launch
MVP
Time
5-6 weeks
Details
For companies ready to bring a product to market and validate it with real users. Service Launch defines what a version one should be. Not what it could be. We reduce complexity to clarity—shaping a focused product experience built for execution, feedback and iteration. The result is an MVP that feels intentional from day one: structured, usable, and ready to be tested in the real world.
What you get
A complete MVP product experience—from structure and flows to interface and handoff.
Scope
Product Definition
- MVP Scope & Structure
- Core Feature Set Definition
- Product Logic Translation
User Experience
- Primary User Journey
- Supporting User Flows (4–6)
- Interaction Logic
Interface System
- Concept & Visual Direction
- High-Fidelity Interface Design
- MVP Component System
Prototype
- Interactive Figma Prototype
- Developer-Ready Structure
Delivery Outcome
A focused MVP product experience that prioritizes clarity, usability and buildability.
Designed for:
- First Users
- Early Validation
- Investor Presentation
- Rapid Iteration
Add-Ons
Development Support
Front-end development can be added separately. When included, we stay involved during implementation to ensure design integrity is preserved across build and execution. Time and scope for this phase are defined and quoted separately.
