WeSport, established in 2014 by Nina Wennerström, is as a premier sports management agency, driven by the pursuit of excellence. Merging the realms of sports and business, their mission is to redefine athlete representation, emphasizing personalized attention and strategic guidance to guide athletes to greater success. Rooted in warmth and personal connection, the branding reflects the supportive atmosphere WeSport cultivate for their athletes. The symbol itself is a powerful representation of triumph—a visual cue of hands reaching upwards to form the letter W, symbolizing achievement and victory. Every element of the visual identity works in harmony to convey not just activity, but also honor, pride, and the infectious joy of living life through sport. It's a celebration of the journey, filled with humor and the sheer exhilaration of playing for a living.