Sequence VC
Branding
Sweden
2025
Visual Identity
Website
Motion
Creative Direction
Communication
Sequence Ventures believes that growth unfolds in phases — in sequences. And they don’t just invest in founders; they stand alongside them at every stage.
We built their brand around the idea of momentum, highlighting that Sequence isn’t simply a source of capital, but a committed partner throughout the journey. The identity is bold and energetic, designed to radiate confidence and stand out in a crowded venture capital landscape. A custom logotype and vibrant color palette reflect their role as challengers, while the GD Grio typeface brings structure with a human touch.
We created the entire identity using processing, animation, and mathematics, ensuring that movement and rhythm became an integral part of the brand language. Dynamic duotone visuals celebrate the real people behind Sequence — the founders, the team, and the visionaries — because building a company is demanding work. And Sequence is there, every step of the way.





