Sequence VC

Branding

Sweden

2025

Visual Identity
Website
Motion
Creative Direction
Communication

Sequence Ventures believes that growth unfolds in phases — in sequences. And they don’t just invest in founders; they stand alongside them at every stage.We built their brand around the idea of momentum, highlighting that Sequence isn’t simply a source of capital, but a committed partner throughout the journey.The identity is bold and energetic, designed to radiate confidence and stand out in a crowded venture capital landscape. A custom logotype and vibrant color palette reflect their role as challengers, while the GD Grio typeface brings structure with a human touch. Dynamic duotone visuals celebrate the real people behind Sequence — the founders, the team, and the visionaries — because building a company is demanding work. And Sequence is there, every step of the way.