The visual identity for Ortalis is inspired by one of the 20th-century greatest architects, Ludvig Mies van der Rohe, and especially the outstanding floor plan of the Neue Nationalgalerie. His buildings stand out as statements of purity and function that feel as modern today as they did 80 years ago, which we think corresponds well with the philosophy of Ortalis. Ortalis builds attractive homes with clear architectural pride. They are committed to creating structures of sustainability and resilience, while also providing innovative and modern designs that bring energy and vitality to their environments. At Ortalis, they believe in creating beautiful and sustainable homes that will stand the test of time, and their visual identity reflects this commitment. We began by drawing inspiration from the grid system of the Neue Nationalgalerie, incorporating this into a legible, geometric typeface based on the principles of the square, circle, and triangle. Numbers were given an extra importance in the identification of buildings, so we crafted a unique set of numbers that still adhered to the strong geometric and clear-cut principles of the typeface. This typeface became the foundation of the visual identity, and the primary communicator across all media. Movement was added to convey transformation and agility.
We drew inspiration from the Neue Nationalgalerie’s grid system to create a typeface that was both geometric and strict. This typeface became the foundation for the visual identity, with each asset reflecting the ideas of order, structure, and flexibility in motion and function.