Nicoya is a skincare brand inspired by the Nicoya Peninsula in Costa Rica, one of the world’s five Blue Zones, known for longevity, vitality, and a deep connection to nature. We developed the brand’s visual identity with a focus on typography, packaging, and a holistic expression of tone and presence. Our inspiration came from the natural world and, in particular, the Art Nouveau period — an era that celebrated organic beauty, romanticism, and flowing forms. We sought to reflect this sensibility throughout the visual language.

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At the heart of the identity are three bespoke elements: a custom wordmark that brings clarity and distinction, a custom typeface for body copy that delivers a soft, legible voice with elegance and restraint, and a symbol designed to grow — echoing the botanical patterns of Art Nouveau. This organic emblem evokes a sense of natural movement and feeling, much like the Nicoya brand itself.

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The direction is calm and organic, shaped by a natural palette and fluid forms that mirror cycles of care and renewal. The packaging system feels refined yet approachable, with gentle tactile cues and a quiet confidence.