ASCARO represents the elevated padel experience, uniting high-end downtown courts with a dedicated clothing and accessories brand. With a vision to create the world’s most spectacular padel facilities—beginning with a collaboration with Sweden’s most prominent department store, Nordiska Kompaniet—ASCARO sets a new standard for the sport. To support this ambition, Gärde Design developed a visual identity that establishes a premium position while remaining highly adaptable. The design draws inspiration from the padel ball, the four players, the geometric structure of the court, and the unique rules that define the game. At the heart of the identity lies a custom typeface, ASCARO Sans, built from the court’s proportions and serving as the foundation for both the logotype and the overall typographic expression. The visual language embraces a black-on-black theme, with Klein Blue introduced as an accent color (shown here to illustrate the logotype). Hangtags and packaging were produced with black foil on deep black paper (rendered here in white for visibility), underscoring the brand’s refined and minimal aesthetic.

Photography by Rikard Lilja.