The new model for growing a tech company.
ArK Kapital is the next step in tech funding, allowing them to make more accurate risk assessments based on highly granular business metrics. This allows them to identify strong businesses faster than ever before, making them the global source for tech growth forecasts. In order to achieve this, visual and legible information graphics and exquisite data experience are essential. To that end, ArK’s investment tool AiM (ArK Intelligence Machine) analyzes every aspect of a business and transforms the raw data into potential growth and funding opportunities. Gärde Design was hired to create a visual identity for ArK Kapital that embodies all these elements, and this concept is the basis for the website and custom typeface created. Due to the highly agile environment, the visual identity is constantly evolving, with each iteration divided into separate Phases.
The choice of blue as the brand colour is rooted in its symbolic association with trust, stability, and reliability. Blue exudes a sense of security and financial integrity, aligning perfectly with Ark’s commitment to providing a steadfast and trustworthy platform for their users.