At Karlavägen 95, in one of Stockholm’s most elegant 1920s buildings, resides the Ahldin family. The property, a striking example of Nordic Classicism—also known as Swedish Grace—is defined by its geometric reliefs, rounded portal, and refined architectural detailing.

Our assignment was to create a visual identity that captures the building’s character, the spirit of its era, and the Ahldin family’s understated sense of style. The result is a modern monogram, carefully crafted from three key elements: the name Ahldin, the building’s iconic portal, and geometry inspired by the golden ratio.

The identity extends across print, signage, and interior applications, including the newly built gym. Every detail reflects a quiet confidence and timeless elegance—designed to leave a lasting impression.

All printed materials were produced in traditional letterpress with white and red foil by Norrbacka Tryckeri, bringing depth, tactility, and craftsmanship to the final expression.